
Kendrick Lamar has signed on as Chanel’s latest ambassador.
Kendrick Lamar, widely recognized for being the first and only rapper to receive the prestigious Pulitzer Prize. a move that cements his growing influence in the fashion world the 37 year old Compton born artist will make his debut in the iconic French luxury brand’s highly anticipated eyewear campaign, set to launch on April 22, 2025. This collaboration marks a significant milestone in bridging hip-hop culture and high fashion, spotlighting Lamar’s unique blend of artistry, cultural impact, and style.
Now, as Chanel pushes into more accessible luxury with eyewear, this move is proof that hip hop influence runs deep, even in the world of elite fashion, they’re putting one of hip-hop’s most visionary minds at the forefront.